KURAFEEL PRIVACY POLICY
Effective date: August 1, 2026
Introduction and Overview
This Privacy Policy (“Policy”) describes how we collect your personal information when you visit this website or use other services offered by Kurafeel, including all written, electronic and oral communications (online or offline), purchases and refunds (collectively referred to as the “Services”). It also sets out how your personal information will be processed, used and disclosed, as well as the rights and options available to you in relation to your personal data.
The Services cover all services offered through this website at kurafeelgift.com (the “Site”), our official accounts and fan pages on social media platforms (the “Social Media Accounts”), and any other websites, pages, features or content owned and operated by Kurafeel.
Please read our Terms and Conditions and this Policy before accessing or using our Services. If you do not agree to this Policy or the Terms and Conditions, please refrain from accessing or using our Services. By using our Services, you acknowledge and accept the Terms and Conditions and this Privacy Policy posted on our website.
Policy Modification:
Kurafeel is required by data protection legislation to maintain transparency when processing personal data. As our methods for handling personal data may change, we may periodically update this Policy to reflect how we process your information. If we implement any revisions, we will notify you by updating the effective date or last modified date shown at the top of this Policy.
1. What Personal Information Do We Collect?
We respect the privacy of visitors to our digital platforms and users of our products and services, and we are dedicated to safeguarding your privacy in compliance with this Policy. We collect personal information when you use our Services, as outlined below.
Personal information means any information that identifies an individual or renders an individual identifiable. The definition of personal information (used interchangeably with “personal data” throughout this Privacy Policy) varies depending on your country or region of residence.
We collect personal information from various sources, including online interactions on our Site, communications via third-party platforms such as social media, and activities where we interact with you. We may obtain and combine personal information gathered from different sources, technologies and devices. Not all categories of personal information will be collected for every individual, depending on how you use and interact with our Services.
When you communicate with us via email or forms available on our Services, or share content publicly through our Services, please refrain from sending any sensitive information relating to yourself or other individuals.
A. Information that you provide to us
- Basic Personal Identifiers, such as your name, address, email address and phone number.
- Commercial Information, such as records of products or services you purchase, obtain or consider purchasing.
- Device/Online Identifiers, such as account login information, MAC address, IP address, cookie IDs and social media information.
- Network Activity, such as information regarding your browsing activity (such as length of visit, number of page views, and keystroke patterns to identify potential bot activity), click-stream data, locale preferences, date and time stamps associated with transactions, and system configuration information.
- Communications, such as emails, online chat logs, text messages, or other correspondence.
- Content you choose to upload to the Services, such as text, images, audio and video, as well as metadata associated with the files you upload.
B. Other Sources
We may also obtain data that is publicly available or from third-party sources, such as address verification services or third-party marketing database partners, to improve the accuracy of and supplement the information we hold about our customers and prospective customers. We may combine this information with your personal information for the purposes outlined in this Policy. We also may collect information from other companies, organizations, or third-party partners.
2. How Do We Use Personal Information?
| Purpose | The Personal Information We Collect |
|---|---|
| To create your account, manage your account and provide you with our Services; |
Contact information, including email address and password, to register on our Site; Unless you opt out by contacting our customer service and deleting your account, we collect profile data, including your style preferences, browsing history and purchase history.
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| To fulfill or process orders; |
Identity and contact information such as your name, phone number and shipping address, as well as financial or payment account information, for delivery, return and payment processing; Transaction details, such as return and refund records and order history, to support core functions including processing your payments and return requests, and updating you on order status and shipping logistics; Personal photo information, to process and complete your orders and supply customized products; Location data derived from your IP address, to adjust your browsing experience by displaying the corresponding regional website, suitable language and optimized user interface; Household information (family member names, dates of birth and/or ages). We use this information to customize products you purchase based on family details you voluntarily provide.
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| To provide customer service and support, or to provide you with service-related communications; |
Your communication history with us via various channels, such as email, phone, social media, mail, instant chat and our customer service platform, to respond to your inquiries and keep you updated regarding your account and the Services; Photographs you upload to our Services in accordance with our Terms and Conditions to provide product recommendations.
|
| Offer exclusive membership services; |
Offer exclusive member events, interactive tasks for members, and special coupons. |
| To undertake marketing, advertising or other promotional activities; |
Contact information, such as your email address, for email marketing purposes; Non-personally identifiable device identifiers, operating system information and cookie information, to target advertisements and measure advertising effectiveness; Data regarding your engagement with our Services, such as browsing activity, adding items to cart, saving items, placing orders and returns, for market research, statistical analysis, and the display of personalized advertising based on your onsite activity and inferred interests; Contact and identity information, such as your name, email address and phone number, when you voluntarily take part in competitions, market surveys, events or other marketing campaigns organized by us; Photographs you upload to our Services in accordance with our Terms and Conditions, to enable you to voluntarily show other potential customers how products appear once purchased or worn; Verify whether you are a user of social media platforms where we run advertisements, and instances where you log into your Kurafeel account using your social media account.
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| To improve our product or service, or for personalization; and to provide services; |
Device information and usage data generated on our Site for fault analysis, troubleshooting and system maintenance, as well as setting default preferences for you, such as language and currency; We collect your preference data, such as likes and product preference votes, to personalize your experience and improve our product offerings. You control these preferences and may modify them at any time via your account settings; Display information you choose to post on public areas of the Services, for example customer reviews, together with your profile photo if you have uploaded one to your account; Cookie and tracking information (as outlined in Section 4 below) to improve our Services, for customer analytics and marketing; Commercial Information may be shared within our corporate group to meet our business administration and service improvement requirements.
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| To prevent and investigate fraud and other illegal activities; |
Information automatically collected from the Site or via the Services, such as browser type, device information, operating system and account setting information, for fraud prevention, fraud detection and financial risk mitigation; Login data for fraud prevention and risk management; Billing address to verify payment information.
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| To comply with legal or compliance requirements; | Transaction history and certain identity information to handle and resolve legal disputes, assist regulatory investigations, and respond to lawful requests issued by competent law enforcement agencies, regulatory authorities or courts. |
| Other Purposes. | We may use your personal information for any other appropriate purpose disclosed to you before you provide your personal information, or which is reasonably necessary to provide the Services or other related products and/or services you request. |
Aside from personal information, we may occasionally collect additional information about you through your interactions with us or under other circumstances.
Information You Provide About Others. Content you choose to upload to our Services, including your photographs, may contain the personal information of other individuals. If you choose to share your photographs or other information with another person via a feature we provide, we will use the personal information you supply (for example, the recipient’s email address) to fulfil your request and for other purposes outlined in this Privacy Notice. Before you upload and/or share other people’s personal information through our Services, please ensure you have obtained consent from those individuals.
Other Information Contained in Your Photos. When you upload your photos to our platform, your photo files may also include associated image metadata, such as the time and location the photo was captured, tags, and similar information stored by your device used to take the photograph.
3. Sharing Your Personal Information
We may disclose and share your personal information with trusted third-party service providers and affiliates for the purposes set out in this Policy, such as order fulfilment, customer service, and marketing.
A. Within Our Corporate Organization. The Company belongs to a corporate group consisting of multiple legal entities, business workflows, management structures and technical systems. We may share your personal information with our affiliated group companies and, in certain circumstances, other affiliates within our corporate group for business operation maintenance and consistent personalized experience. For example, to enable you to receive a personalised user experience across all our digital platforms, deliver the Services to you, or perform actions based on your requests and preferences. We impose contractual obligations on these affiliated legal entities to restrict their use of your data solely for the purposes for which we collected the data and only to the extent necessary for such purposes, as well as require them to protect such data with appropriate safeguards.
B. Service Providers. We may share your personal information with the following categories of third-party service providers as set out in the table below:
| Supplier / Service Provider / Data Processor | Services Offered |
|---|---|
| IT system and software service provider | Website hosting services (including cloud storage), mobile application and software optimization services, customer relationship management systems, email service providers, and system maintenance services. |
| Payment service provider | Third-party payment processing services. |
| Marketing and advertising services | Assistance in reaching potential new customers across multiple communication channels, and sharing data with our affiliated companies that promote our products on their websites. |
| Order fulfillment service provider | Provision of logistics, warehousing and distribution services, return and exchange support, and order status notifications for purchased items. |
| Customer service providers | Assistance with customer service and support. |
| Fraud prevention and information security service providers | Identity verification, fraud prevention, and credit risk mitigation services to protect our website and business operations. |
We impose contractual obligations on our third-party service providers to restrict their use of your personal information and other data solely for the purposes for which we collected it, only to the extent necessary to fulfil such purposes, and to protect such personal information with appropriate security measures.
C. To Maintain Legal and Regulatory Compliance. We reserve the right to disclose your personal information as required by applicable law, or when we believe disclosure is necessary to protect our rights and/or comply with judicial proceedings, court orders, requests from regulators, privacy commissioners or any other legal processes served upon us. We may also disclose your personal information where we reasonably believe disclosure is necessary to enforce our agreements or policies, or to protect the rights, property or safety of Kurafeel or our customers.
D. Consent. With your consent, we may disclose your personal information for any purpose that a reasonable person would consider appropriate under the circumstances.
E. Corporate Transactions. We may disclose your personal information to a buyer, prospective buyer, corporate affiliate, or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings, where personal information we hold relating to users of our services forms part of the transferred assets. Any such disclosure of personal information to a third party shall be subject to the restriction that the information may only be used for the purposes for which it was collected, or purposes permitted for use or disclosure prior to completion of the transaction.
4. Use Cookies and Similar Technologies to Deliver Personalized Services and Advertisements
A. Cookies. We and our service providers collect information about how you use our services — for example, which web and mobile pages you have viewed — to administer our services, analyse trends, generate analytics, deliver an improved user experience, enhance our products and services, detect and prevent fraud and security incidents, and gather broad demographic information for aggregate use. Our website and emails use pixel tags, web beacons, and similar tracking technologies (collectively referred to as "Cookies") that are generated when you use our online services and stored on your computer or mobile device.
Cookies help us provide convenient features such as saving your shopping cart contents until you proceed to checkout, remembering your login details and account preferences, recognising your browser on your visits, customising your current and future browsing sessions, and sharing information about products that may interest you. Cookies allow us to personalise your experience and streamline the checkout process. We also use collected information to compile visitor usage statistics, monitor website traffic, develop marketing initiatives, and enhance our website design and content.
We utilise information collected by third-party service providers via Cookies to analyse data, enhance our services and understand user activity. Our service providers may display advertisements on other websites solely to improve user experience, based on your preferences inferred from your activity on our services.
We use the following types of Cookies on our website:
- Strictly Necessary Cookies. These Cookies are essential as they enable you to use our website. For example, strictly necessary Cookies grant you access to secure areas of our website. Without these Cookies, certain functions cannot be provided. These Cookies do not collect your information for marketing purposes. This category of Cookies is required for our website to operate and cannot be disabled.
- Functional Cookies. We use functional Cookies to remember your selections, allowing us to tailor our website to deliver enhanced features and personalised content. For example, these Cookies may store your name or preferences on our website. Although these Cookies can be disabled, doing so may reduce available functionality when you browse our website.
- Performance or Analytics Cookies. These Cookies collect passive information about how you use our website, including the webpages you visit and links you click. We utilise information gathered by such Cookies to improve and optimise our website. You may disable these Cookies.
- Advertising or Targeting Cookies. These Cookies are used to make advertising messages more relevant to you. Their functions include preventing the same advertisement from appearing repeatedly, ensuring advertisements display correctly for advertisers, and in certain circumstances selecting advertisements based on your interests. Our third-party advertising partners may use these Cookies to identify your interests and deliver relevant advertising on external websites. You may disable the use of these Cookies.
You have several options to manage Cookies and trackers. If you do not want our website to collect information using these technologies, you may adjust your web browser settings to reject Cookies from the website or notify you before a Cookie is stored on your device. Each browser operates differently, so please refer to your browser’s "Help" menu for instructions on updating these preferences. Please note that opt-out controls based on Cookies and trackers only apply to the specific device and browser where the opt-out Cookie is saved. If you clear Cookies on your device or switch to another browser, your opt-out preference will cease to be valid, and you will need to reactivate your opt-out selections if you wish to maintain your preferences. If you consent to Cookies or trackers, you may delete them at any time via your web browser. If you decline Cookies and trackers required for analytics and website functionality, you may not have access to all features available for our registered users.
B. Web Pixels. We use web pixels to analyse usage patterns on our website. A web pixel enables us to record when a specific device or browser visits a particular webpage.
5. Data Retention
We will retain your information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, while your account remains active, or to comply with our legal obligations under applicable law.
Typically, the following factors determine the data retention period:
A. Necessity to Operate the Website. We retain your account information for as long as you maintain your Kurafeel account. We store information for the period necessary to provide, maintain and improve our website. We also take into account website performance and security, alongside obligations to retain financial and business records. Most data retention periods are determined in accordance with this general rule.
B. Where You Provide Consent. If you have consented to our processing of your personal information, we will retain such information for the period necessary to fulfil the purposes covered by your consent, or until you withdraw your consent. Subject to the type of consent and relevant features of our website, we may continue to hold your Personal Information after consent becomes effective. If you revoke your consent, we will cease any further processing activities carried out based on that consent.
C. Statutory, Contractual, or Other Similar Obligations. We will retain information as necessary to comply with our legal obligations. For example, tax legislation may impose KYC requirements or comparable data retention obligations.
6. Security Precautions
We implement appropriate physical, electronic, and administrative safeguards, including encryption, firewalls and secure servers, to protect your personal information. Our security arrangements consist of reasonable physical, technical and administrative controls designed to prevent unauthorised access to, or disclosure of, your information.
However, the internet is not a completely secure environment. Please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your information. We strongly recommend you set a complex password and adopt safe practices to protect your account. In accordance with our Terms and Conditions, you are prohibited from sharing your password with third parties. We also strongly advise against reusing passwords used on other websites or applications for our website, as this raises the risk of falling victim to credential stuffing attacks or other malicious cyber activity.
If you believe the security of your account or personal data has been compromised, please contact us immediately in accordance with the information listed in the "Contact Us" section below.
7. Your Rights
Supplemental Notice Regarding U.S. Privacy Rights
Our users hold the following rights relating to their personal information, consistent with rights granted under relevant U.S. state privacy laws:
7.1 The right to request disclosure of information relating to the personal information we have collected about you within the 12-month period prior to your request. This includes the categories of information collected, the sources of such information, the business purposes for collecting such information, the categories of third parties with whom such information is shared, and the specific items of personal information collected relating to you;
7.2 The right to receive the requested information in a readily usable format when supplied electronically;
7.3 The right to request us to delete personal information we have collected about you (we reserve the right to retain certain information for specific permitted purposes);
7.4 The right to opt out of the "sale" of your personal information to third parties, the sharing of your personal information with third parties for targeted advertising, and/or the processing of your personal information for targeted advertising purposes;
7.5 The right to update or correct any of your personal information that is outdated or inaccurate;
7.6 The right to be free from discrimination as a result of exercising your privacy rights.
7.7 If you no longer wish to receive marketing emails or non-transactional promotional materials from us, you may click the unsubscribe link located at the bottom of any marketing email we send to you. You may adjust your browser settings to block unwanted website notifications if needed.
Pursuant to the Texas Business and Commerce Code, we do not send any marketing text messages to users, including residents of Texas. As such, we do not implement filtering measures such as screening by telephone area codes, physical addresses, and IP addresses for SMS marketing. However, please note that third-party communications falsely claiming to originate from Kurafeel may still occur. If you are a Texas resident and believe you have incorrectly received messages purporting to be marketing text messages from Kurafeel, please contact us via email at support@kurafeelgift.com to resolve the issue promptly.
For the security of your personal information, we cannot respond to a request to access or delete information unless we are able to verify your identity or authority to make the request and confirm the personal information relates to you and/or your household. If you hold an account on our website, we may verify your identity by requesting you to log into your account. If you do not have an account with us, we will seek to verify your request by asking you to provide identifying information which we will cross-reference against records held by us. We will only use such information for the purpose of verifying your identity or the authority of any person submitting the request. You may also appoint an authorized agent to submit a request on your behalf. Your agent must provide a Power of Attorney granting authority to act on your behalf, or complete the same verification procedures applicable to direct requests submitted by you, together with information enabling us to confirm your authorization. If you wish to appeal a decision made in connection with a request to exercise your rights under this Supplemental Notice, please contact us at support@kurafeelgift.com.
8. Additional Privacy Matters
8.1 Children's Data – Our Website is not intended for individuals under the age of 18. If a minor has submitted personal information to us without the consent of a parent or legal guardian, the parent or guardian may contact us immediately to request removal of such personal information and opt out of communications for the minor. You must not upload photographs depicting other individuals, especially minors.
8.2 Transfers of Your Personal Data Outside the U.S. – This Privacy Policy applies to all visitors and customers of Kurafeel. Please note that when you use our website, your personal data may be transferred to or accessed in locations outside of the United States, and such countries may adopt data protection laws that differ from those in the U.S. We implement appropriate safeguards for these data transfers in compliance with applicable laws and regulatory standards. If you do not wish your information to be transferred, processed, accessed or stored outside of the United States, please be advised that you may not be able to place orders via our website.
9. Additional State-Specific Privacy Rights and Notices
In addition to the rights outlined under "Your Rights" above, the following rights and notices apply to residents of the states listed below.
9.1 If you are a California resident under the age of 18 and a registered user, you may request the removal of content you have publicly posted. Please note that removal may not be complete due to content being reposted by other parties. To submit such a request, please send an email with the subject line "California Minor Content Removal Request" to support@kurafeelgift.com. Please specify within your request the relevant website and the specific information or content you wish to have removed. Please note that your request does not guarantee full and comprehensive removal of the content or information. For instance, portions of your content may have been reposted by other visitors to our website.
9.2 Nevada law grants Nevada consumers the right to request that we refrain from selling their personal information for monetary consideration to specified third parties. This right applies even if your personal information is not currently being sold. If you are a Nevada consumer and wish to exercise this right, please send an email with the subject line "Nevada Resident Do Not Sell Request" to support@kurafeelgift.com.
9.3 Oregon residents who wish to obtain the specific list of third-party data recipients may submit a request via email to support@kurafeelgift.com. We will provide the list of relevant third parties upon successful verification of your identity.
10. Third-Party Websites
Our website may contain links to third-party websites. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy statements of any external websites you visit, as we accept no responsibility for the privacy practices of such third-party websites.
11. Your Photos
The photographs and other content you upload to your account ("Your Content") may contain personal information relating to you or other individuals. You must ensure you have obtained all required consents from any people featured within Your Content prior to uploading or sharing such content. We will treat Your Content confidentially and will only share it with third-party service providers strictly for the purpose of fulfilling your order and delivering our services. Such providers are contractually obligated not to use Your Content for any other purposes.
We value the trust you place in us when you store Your Content on our platform, and we can assure you that we treat Your Content as private information belonging to you. We share your photographs solely to fulfil and deliver our services. To provide our services, Kurafeel employees and agents processing your orders and supporting your account may access Your Content in the course of carrying out their duties. Similarly, if you order goods incorporating Your Content, we may share Your Content with service providers assisting us with order fulfilment. These parties are only permitted to use your photographs to perform services for Kurafeel and are prohibited from using them for any other purposes.
12. Contact Us
If you have questions or concerns regarding any content within this Privacy Policy, you may contact us via email at support@kurafeelgift.com.